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How much do I need to spend on Facebook Ads?

So, how much do you need to spend on Facebook Ads to see results?

I guess there is no magic answer to this question but it’s something that everybody wants to know the answer to.

But quite simply it is, how much do you want to spend? 

How much are you willing to spend to acquire a lead or a sale? It’s really as simple as that.

A really good base point to start from though is £10 per day per audience you want to target. Then you would want to run it for 4 days at minimum but a little longer if you can. 

Some people will get away with spending less. Some people will need to spend more.

What influences the cost?

It depends on a whole host of factors, such as how good your creative is? How good your product is? How sellable is it? Is it Niche? Is your audience right? Have you got targeting right? Are you competing for the same people?

There are a wide range of things that could impact the price of your ads.
Including the time of the year! 

 

It also depends on what you’re trying to achieve, doesn’t it? 

Getting likes and comments is obviously going to be far easier than it is convincing somebody to say, spend £100 with you when they have no idea who you are. You may need to spend a bit of time showing them multiple ads and warming them up. 

It just really does depend on your products. So there is no one answer fits all, I’m afraid. 


Facebook ads are cheaper than other mediums out there, but it’s not change down the sofa sort of cheap.

So you need to put sensible budget behind your advertising campaigns in order to achieve the results that you’re looking for. 

You just need to go in with the right expectations and be realistic with what the budget is going to achieve.

More budget = more eyeballs looking at your ad = more people doing the thing you want. 

If you like information like this, come and join our free community over on Facebook. It’s just called the Small Business Ad Club.

I’d love to see you there!