Defining your audience effectively is one of the best things that you can do for your ads.
Check out my video below to find out how!
Transcript of Video
So we’re still at the seaside.
It is a glorious day in September, so you absolutely have to make the most of these things.
If you remember in my last video, I said that you need roughly £10 per day per audience.
So in this video, we’re going to talk about how, exactly you define an audience.
Just say you had a product, for example, a yoga class that maybe that appeals to new mums.
Maybe it appeals to people who have bean out of exercise for a little while and returning.
Or maybe it appeals to those who are a slightly more mature audience.
You can see that there are three different types of people there that you are targeting with different messaging.
Now you can imagine how you might talk to a new mum would be very different to how you would talk to somebody who’s maybe a more mature person.
Your messaging would be different. Your creative would be different. Their pain points would be different. Their motivations would be different. It’s completely different messaging.
So it’s really, really important to really understand who those different audiences are and separate them out and tailor your campaigns so that it speaks to the appropriate people and not just lump them all in together.
Within those three audiences that we’ve already defined, you can then have further sub categories within that audience.
So, for example, a warm audience. So those who know of you but maybe haven’t signed up to you yet. There might be people who are completely cold. They’ve never heard of you ever before.
You might have some of your best customers in there as well.
And obviously again, the messaging that you would give each of those sub categories is going to be different.
So by lumping them all in together again, you’re just hampering yourself.
The important thing to know is, look at your audiences. Break them down into groupings so they make sense. Essentially, get them into groups that you can target in a similar way.
So do they have similar interests? Are the similar ages? Do they live in similar locations? You know, what can you do to group them so that it’s sensible essentially and not just group loads of different audiences together? It might save you some time, but it’s really not the best thing to do.
Then, once you’ve got your audience sorted. So that grouping of people with similar interests that is who you want to be spending the 10 per day on. So in the example I’ve given you where there are three different audiences, yes, that would be three different ad sets at £10 per day.
That does start to increase the like to just target one particular audience at a time. But that is how you should be doing it. And that’s it.
If you would like some support, please, do you get in touch. Otherwise, come and join our free community over on Facebook.
It’s a group called the Small Business Social Media Club, and I’d love to have you in it.
See you soon.