Before we go any further, can I check a few details. Would you say you are:
- A bit nervous about the whole Facebook™ ads malarky
- An overworked and overwhelmed small business owner
- Put off by the jargon and the tech needed
- Worried that you’ll waste your money
- Cynical about whether Facebook ads actually work
- Concerned your small business is too… small
- Insecure about your creativity
- Put off by trying before and it not making sense
- Need accountability to take action
Don’t worry. This is just the course you need. No jargon. No boring lectures. No BS.
It really is Easy-Breezy.
Trust me, you’re in safe hands...
I’ve been running online ads for many, many years for huge companies (Absolut Vodka, Kahlúa, Vodafone right through to small businesses (personal stylists, declutterers, life coaches). I’ve worked in shiny London agencies, sleepy seaside towns, and everything in between.
Whether clients have had multi-million-pound budgets or hundred-pound budgets, I’ve not met a single one who hasn’t benefited from their social ad campaigns.
The secret to getting yourself out there is to keep it simple. The bells and whistles can come later. It’s true that you get what you pay for, and the likes of Vodafone and Absolut are testament to that, but there’s plenty you can do for £500 or less.
I’m not promising miracles. You won’t double your turnover. But, at the very least, you will get noticed and hopefully that will lead to more business. And, unlike leaflet drops, there’s no waste.
I’ll be there for you every step of the way to make sure every penny is well spent and every ad is up to scratch.
Introducing the ‘Billy Basic’ ads course
brought to you by The Small Business Ad Club.
Now that Meta™ owns Facebook™ and Instagram™, you’ll be glad to hear that you can run campaigns on both platforms pretty easily. That said, they use a piece of software called Meta™ Ads Manager that can feel very overwhelming to the uninitiated.
In this course, which is specifically designed for small business owners and entrepreneurs, I’ll take you through everything you need to know, and be clear about what you can ignore for now.
The step-by-step course will take you from absolute beginner to a campaign-ready aficionado. Plus, you’ll have the knowledge and confidence to create as many future campaigns as you want.
What's Included?
Live teaching calls or online learning
If you’re doing it LIVE, we meet weekly, in a small group, once a week. During the first three weeks I’ll teach you everything you need to know to launch your first campaign. It doesn’t matter how big your small business is, or where you’re based – the principles are the same. We have seven weeks together in total, by the end of which you’ll have created a simple campaign and be ready to start building relationships with potential customers. Doing it online? No problem, you go as fast or as slow as you like with on demand lessons.
Expert Advice
Online advertising is my bread and butter (I would say my life but my kids would get upset). I’ve been where you are now and learned valuable lessons on the way. I won’t just talk you through the process, I’ll share tips and tricks – like how to get the most out of your budget, how to set your accounts up, and what tools to use to get the attention you want and the business you need.
If you sign up for the Billy Basic LIVE or Online course, I will also review your ads before you put a penny behind them so you have confidence you’re putting something great out.
Homework
I know. I KNOW. Homework. Urgh. But this course is designed for doers, and that means taking what you’ve learned and trying it out for yourself. Remember, you’ll be part of a group so there’ll be lots of support and encouragement along the way. As Yoda once said “Do or do not. There is no try”. To guarantee you’ll have a ready-to-go ad campaign at the end of the course, you will need to find a little extra time. If you sign up to the LIVE version, I’ll even chuck in a few co-working sessions to keep you accountable. (I’m also prone to gently nudging over voicenote)
Weekly Q&A
You’ll never be left to figure things out for yourself. The course should cover absolutely everything but, if you have questions, you will be able to ask away. The course includes a weekly Q&A thread where you can share your experiences with your group, and quiz me on anything. Plus, there’s a multitude of ways you can reach me in between sessions.
Facebook™ Group
You get access to an exclusive Facebook™ group for the duration of the course so you can learn in a safe space. Not only that but you can build relationships with other small business owners who are in the same boat as you! I am regularly in the group answering your questions and prompting you to keep on track. If you sign up to the LIVE version, you also get your own Telegram group for extra support.
Build-a-long sessions
Your complimentary goodie bag (worth £755!)*
- A personal review of your campaign prior to going live (and before you dip into your budget).
- 2 co-working sessions to keep you on track in your implementation weeks!
- Complimentary access to a support group for two months, post course, in exchange for a testimonial.
- Support adding Meta™ Pixel to your website (this helps track the effectiveness of your advertising).
- My K.I.S.S. formula for thumb-stopping ads short course thrown in for good measure.
- A go live cheat sheet.
* Bonuses are dependent upon the level you sign up for. See here for more details.
How much will this cost me?
The Billy Basic Facebook Ads Course LITE
Just need the lessons without the extra support? This is the option you want.-
On demand online lessons
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Instant access
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'Lifetime' access so you can always get the latest updates
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3 month access to the Facebook study group
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Weekly In group Q&A
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Free access to the short course, 'The K.I.S.S Formula for Thumbstopping Ads'
The Billy Basic Facebook Ads Course ONLINE
You get all the online lessons but we also will review your ads and help you build them!-
On demand online lessons
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Instant access
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Lifetime access so you can always get the latest updates
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3 month access to the Facebook study group
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Weekly In group Q&A
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Free access to the short course 'The K.I.S.S Formula for Thumbstopping Ads
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Monthly creative reviews by our team so we can make sure your copy and creative is spot on before you spend a penny*
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Monthly build-a-long sessions so you don't get stuck when it is your time to build*
The Billy Basic Facebook Ads Course LIVE
The same course but taught completely live so it can be 100% tailored to your busniess.-
Live taught lessons
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Taught 2-3 times a year
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Access to private Facebook group
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VIP Telegram group for your cohort
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On demand Q&A
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Free access to the short course 'The K.I.S.S Formula for Thumstopping Ads'
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In depth review of your creative and copy before we build together.
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Build-a-long sessions for your cohort with extra time to answer questions.
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More scope to tailor the learning to your business
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Co-working in your implementation weeks
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Ultimate accountability
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Complimentary access to the LITE course so you can keep up to date
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In depth feedback on your results so you know what to do next time
- Live or online learning - whatever works for you
- Weekly Q&A
- Access to our Facebook™ community
- Build-a-long sessions available
- Plus, bonus goodies worth up to £755 including:
- Personal feedback on your campaign pre- and post-launch is available
- Access to ongoing support for eight weeks post-course*
- Help setting up Meta™ Pixel
- The K.I.S.S. formula for thumb-stopping ads short course thrown in
- For those who sign up to LIVE, you 2 implementation weeks with co-working to keep you on track
- * Based on testimonial
You might be thinking…..
You might be thinking…..
I’m really not confident with technology. Is that a problem?
Running a small business takes up so much time. Can I realistically do this too?
You might be thinking…..
I’m really not confident with technology. Is that a problem?
Running a small business takes up so much time. Can I realistically do this too?
Am I the right fit for this course?
ARE YOU THE RIGHT FIT FOR THE COURSE?
Yes!
- I’m a small business owner who wants to start growing their business with online ads. I have some budget to put towards ad spend.
- I don’t have time to trawl through YouTube self-help videos or read business guru ‘how to’ books.
- I want to learn, do my ads for myself, and start seeing the benefits.
- I’m busy but I’m prepared make the investment and put the work in to learn.
Nope.
- I’m a course-a-holic. I sign up to everything, lose interest and waste money.
- I’m quite happy in my comfort zone and don’t really need to be challenged.
- I don’t use social media. It’s for kids, isn’t it?
GOT SOME
Questions?
I have created 3 levels of the course to appeal to all budgets and all skillsets.
LITE – You want this if you just want the lessons and you don’t feel like you need someone to look at your ads or help you build them.
ONLINE – This allows you to get all the lessons but a bit more hands on support. With this option you can get a review of your ads before you build them and you can attend a build-a-long session to give you hands on support whilst you build your first ad.
LIVE – this is the ultimate ‘tailored to you’ experience. You get all the lessons live taught so you can naturally ask questions about how you would apply it to your business. You also get much more accountability to keep you on track to make sure you complete the course and you aren’t bound by the monthly creative and build-a-long schedules.
Absolutely! The ‘K.I.S.S Formula for Thumb Stopping Ads’ (short creative course) gives you everything you need to know to put together a thumb-stopping ad.
It really comes down to what you can afford. I would recommend you allocate at least £50 as an advertising media budget. This is an additional cost to the course so, if you cannot afford to launch your ads straight away, that’s not a problem. You’ll be ready to launch whenever you have the funds.
I haven’t come across a business yet that hasn’t benefit from advertising in some way.
I’ll work with you to create a single-minded, highly effective, advertising campaign and help you get it in front of your ideal customers. I use tried and tested techniques so you don’t waste your hard-earned cash experimenting with things that don’t work.
Don’t worry, you’re far from alone. I’ve taught enough people to know what and where the fear kicks in. I always use simple language and will work with you as much as I can to get you comfortable. If you feel like you need some extra support, do sign up for the online or Live courses and you will never be left on your own to figure it out.
If you want the LITE or ONLINE version, you can get started today!
The LIVE courses run 2-3 times a year. Do sign up to the waitlist to be one of the first to hear when the next one is coming!
If you sign up for the LITE or ONLINE course, you set the pace.You get all the lessons on day 1 so you can go as fast or slow as you like. I would suggest a realistic timeline is 4 weeks but you could do it in 2 or you could stretch it to 6. It’s your call.
If you sign up for the LIVE option, there are 4 weeks of live teaching, 2 x implementation weeks with co-working, a build-a-long week and a feedback week. So, the teaching is complete after 4 weeks but we run for 7 weeks in total to make sure you have everything in place to run your campaign.
There is no limit on the LITE or ONLINE course but we don’t accept any more than 10 small businesses at any one time. I want to keep things intimate and manageable.
If you are accessing it online, you will be sent a login to our course platform, Membervault.
If you are signing up for the LIVE course, you will attend the training live over Zoom and the lessons will be housed in the Facebook group. You also get complimentary access to the LITE course.
Sadly, I do not have a crystal ball so I do not know what will be going on in 10-15 years.
I cannot say lifetime access as that wouldn’t be true but what I can say is you will get a minimum of 3 years access (but likely much more!).
Some of the best ads are not creative at all. They’re just interesting. You can create great looking ads on your phone and I’m here to help if you need me.
…and besides, if you really want to up your creative game, you will have the ‘K.I.S.S formula for Thumb Stopping Ads’ included as part of your bonus!
Each person gets one ‘token’ if you like to redeem so they can get one in depth creative review and one build-a-long session.
The creative reviews are held on the first Tuesday of the month and the build-a-long sessions are on the fourth Thursday of every month.
You will have access to the most recent course material for an ‘internet lifetime’.
The Facebook™ group will be archived a few weeks after the course ends but you will still be able to search the content. This means that you will always have access to that content for as long as Facebook™ allows you to.
That’s great. I hope you do. The Billy Basic Ads course won’t be right for you but I do run more advanced courses. Make sure you’re following @thesmallbusinessadclub on all social media platforms or sign up for my newsletter to be the first to know.
How is the course structured?
*ONLINE COURSES ONLY
MODULE 1
The 'set up bit'
- Boosted posts vs ads
- Ad manager vs ad centre
- Setting up your ad account
- Explanation on ad structure and set up
- Guidance on choosing the right objectives
- Adding the Meta™ pixel to your site
- Verifying your domain (iOS14.5 requirement)
- Setting up Meta™ Business Manager
Module 2
The 'building your ads' bit
- How to define & build your audiences
- Setting the right budget
- Creating the ad itself
- Demo of putting a campaign together
- You design your own ads! 🥳
- Get a creative review done by the pros on your ads (ONLINE version only)
- Build-a-long session to help you get your campaign set up the right way (ONLINE version only)
MODULE 3
The 'post launch' bit
- Tips on how to manage comments and trolls!
- Demo on the data you need to look at and how to interpret is so you know whether your campaigns have worked!
- Feedback on your campaign so you know what to do next time!
module 4
The 'wrapping up' bit
- Time to answer any of your burning questions
- Lesson on further possibilities with ads and how they can help your business.
- Opportunity to get a bit of support for a bit longer!
K.I.S.S Formula
As one of your complimentary bonuses, you get my 'K.I.S.S. Formula for Thumb-Stopping Ads short course COMPLETELY FREE (RRP £55).
This short course covers:
- An overview of some great ads from 2022 /23
- Finding a good hook for your ad
- Copywriting dos and don’ts
- Image dos and don’ts
- Video dos and don’ts
- Using ad libraries for inspiration
- An introduction to useful apps
Chomping at the bit?
Remember, you could get all this!
- Live teaching calls or on demand lessons.
- The personal touch for your small business
- Weekly Q&A
- Facebook™ group
- Personal feedback on your campaigns
- Access to support for 7 weeks
- Build-a-long sessions
- Bonus material worth up to £755
- Co - working sessions
Still procrastinating?
My guarantee to you
Now I can’t guarantee you results but what I can guarantee you is that, providing you show up and do the work, you will have a campaign that is ready to launch by the end of the course.
If you show up and you still don’t have something ready to launch, I will give you your money back.